After looking at all the videos on Youtube about bloody Mary I remembered that Supernatural (A series I used to watch religiously!!) did an episode based on the urban legend. After watching it for the second time it was apparent that they had designed their version bloody Mary by taking references from film Sadako and the modern adaptation The Ring. They used the trademark long dark hair and the haunted pale face.
References to The Ring or the original film Sadako are apparent in fashion which is a pretty interesting and bold link with horror films and fashion!